AlzaTrade
AlzaTrade (formerly Alza marketplace) is a marketplace with more than 500,000 products, 5 million active customers and 180 million visits per year. At the moment it operates only in the Czech Republic. On AlzaTrade, it is not individual sellers who sell goods to customers, but the company Alza. This makes it different from traditional marketplaces. Customers thus enter into a contract directly with Alza. The latter is thus responsible for the complete sales and after-sales process, including complaints, and is responsible for the delivery of goods and the provision of all services. In relation to Alza, the individual sellers are then in the position of suppliers.
AlzaTrade’s supported integrations
| AlzaTrade - dostupnostní | |
| AlzaTrade - produktový |
How can Mergado help you with avdertising on AlzaTrade?
Mergado is a feed marketing tool that can be used to set up bulk and automated advertising for a number of major comparison shopping sites, including Alza.
- Mergado offers full support for AlzaTrade formats.
- Try out the free Feed Audit and see if your feed is in order.
- You can bulk edit product images that are central to AlzaTrade in the Feed Image Editor app.
How to advertise on AlzaTrade
WHO CAN ADVERTISE ON ALZATRADE
Any trader who has a Czech VAT number and whose online store offers suitable goods. You can advertise anything except erotic aids, cigarettes, tobacco and weapons.
The first step is registration, which takes only a few minutes. To register, you log into your AlzaTrade account, then enter your VAT number (you must be a VAT registered in the Czech Republic) and fill in the basic details.
On AlzaTrade you pay a margin, the amount of which is determined by the segment your product falls into.
WHAT IS THE ALZATRADE FEED SPECIFICATION
All information regarding the AlzaTrade feed specification can be found here.
WHAT FEED FORMATS DOES ALZATRADE ACCEPT
The data source is a classic XML feed. AlzaTrade distinguishes two types of feed — product and availability.
HOW TO SEND FEED TO ALZATRADE
You can import the price and availability on AlzaTrade through the portal administration. Instructions can be found here.