Jeftinije
Jeftinije is the most popular shopping portal on the Croatian Internet, dating back to 2008. Together with Ceneje.si, which operates within the Ceneje Group in Slovenia, it receives more than 2.5 million unique visitors per month.
It works with over 1,000 online stores and over 200 brands that showcase their products on over 3 million product pages on each platform individually.
![](https://www.mergado.hu/sites/default/files/perm/image/jeftinije-schema.png)
Where you can advertise with Ceneje Group
Ceneje Group covers the main markets of the nuclear region through local comparison engines Jeftinije.hr (Croatia), Idealno.rs (Serbia) and Idealno.ba (Bosnia and Herzegovina). Ceneje Group became part of the Heureka Group on 24 April 2018. Its users can therefore advertise in all nine countries that are part of the group.
What are the benefits for you of expanding into the Adriatic region
- There is a low number of e‑shops per population, so you won’t have as much competition as in other markets.
- The whole region is in the EU, so your logistics will be as simple as in other European countries.
- Croatia introduced euros for payments in 2023. Customers won’t have to worry about price changes based on different exchange rates.
- The share of online shoppers is steadily increasing. Croatia has the fastest increase in new online shoppers per capita, compared to other EU countries.
How Mergado can help you advertise on Jeftinije
Mergado is a feed marketing tool that you can use to set up bulk and automated advertising for a number of major product comparison sites, including Jeftinia.
- Mergado supports all Ceneje Group formats.
- For all domains we offer a Feed Audit and autocomplete category tree automatically.
- Do you use or want to use any e‑commerce platforms to advertise on Jeftinije? Connect them conveniently with Mergado using Mergado Pack modules.
- You can bulk edit the images that are central to Jeftinije in the Feed Image Editor app.
Are you expanding into the Balkan market and need to translate products or texts from websites? Use Mergado Translate.
How to advertise on Jeftinia?
WHO CAN ADVERTISE ON JEFTINIA
Any merchant whose e‑shop offers suitable goods. Ceneje, Jeftinije and Idealno cover 13 main categories from white goods, computers, sports equipment, fashion to fast moving goods. Across all platforms, the Ceneje Group advertises over 1,000 stores offering over 7 million products.
The first step to start advertising is to fill out this form.
WHAT IS THE FEED SPECIFICATION FOR JEFTINIJE
All information regarding the feed specification for Jeftinije can be found at: www.jeftinije.hr/xml-specifikacije
WHAT FEED FORMATS JEFTINIJE ACCEPTS
The data source is traditional XML imports.
HOW TO SEND PRODUCT FEED TO JEFTINIA
The files should be stored at the URL.